Year : 2005
Type of work : Performance
Duration : 1.14 min
Language : English
Collection : Fulana
Synopsis | Watch the video
This satirical pharmaceutical commercial by Fulana was made in the context of the Iraq war and the Bush administration, at a time when being a "good American," they felt, meant falling into a kind of political and historical amnesia. The "Amnezac" commercial, much in the style of drugs like Paxil and Zoloft, asks consumers to think about their emotional state and suggest they may need clinical treatment. "Do you feel anxiety about world events you cannot change?," it asks. "Are your political concerns interfering with your patriotic activities, like shopping and paying taxes? Does the Iraq war remind you of US invasions of Latin American countries, including your own? You may be suffering from Historical Memoritis." It urges viewers to block their long-term historical memory with Amnezac: The Most Powerful Anti-Historiamine on the Market.
Year : 2000
Type of work : Performance
Duration : 1.33 min
Language : English
Collection : Fulana
Synopsis | Watch the video
"Latino Plastic Cover" is the first short film by Fulana, a Latina video collective from New York City. Through parody and satire, Fulana explores themes that are relevant to Latino cultures in the U.S., delving into the nuances that bind our experiences, experimenting with strategies to make visible what we're so often made to read between the lines. Their work, which consists mainly of mock television commercials, music videos and print advertisements, responds to the ways products and ideas are marketed to Latinos through the mass media. "Latino Plastic Cover" is a mock cable access commercial for the ultimate panacea, guaranteed not only to keep dust off your furniture, but to solve all kinds of social ills affecting the Latino community and beyond. Discover the luxury of freedom!
Year : 2000
Type of work : Performance
Duration : 1.33 min
Language : Spanish
Collection : Fulana
Synopsis | Watch the video
This is the Spanish version of "Latino Plastic Cover," the first short film by Fulana, a Latina video collective from New York City. Through parody and satire, Fulana explores themes that are relevant to Latino cultures in the U.S., delving into the nuances that bind our experiences, experimenting with strategies to make visible what we're so often made to read between the lines. Their work, which consists mainly of mock television commercials, music videos and print advertisements, responds to the ways products and ideas are marketed to Latinos through the mass media. "Latino Plastic Cover" is a mock cable access commercial for the ultimate panacea, guaranteed not only to keep dust off your furniture, but to solve all kinds of social ills affecting the Latino community and beyond. Discover the luxury of freedom!
Year : 2003
Type of work : Performance
Duration : 5.10 min
Language : English
Collection : Fulana
Synopsis | Watch the video
Fulana's "Lupe & JuanDi from the Block" is a mock music video that explores two main themes: the hyper-commercialization of religious icons, and the "whitening" of Latinos when they cross over into mainstream pop culture. Fulana used The Virgin of Guadalupe to comment on the commodification of religion, as her image is everywhere: on t-shirts, postcards, key chains, handbags, designer jeans, etc.; she has become a hipster-friendly Latina Virgin superstar. Juan Diego, the indigenous man to whom this Virgin first appeared, has recently made it to sainthood, but he has been "whitened" in the Vatican's official image, which erases his indigenous traits and makes him look like a Spaniard. This is reminiscent of the whitening of Latina/o pop stars when they "make it" in the music industry (e.g. Shakira). Rewriting J-Lo's pop hit "Jenny from the Block," this video stages the "creation" of Saint Juan Diego by mafia-sounding Vatican intelligence (the Pope and music producer Emilio Estefan). Knowing the Catholic Church is in crisis, losing many of their flock to Evangelicals, they decide to canonize Juan Diego to attract the Latino market. Mr. Estefan gives Juan Diego a "cross-over make-over" and the Pope canonizes him on the spot. JuanDi is thrilled by his transformation, but the Virgin admonishes him for having sold out. As the song progresses, their fighting becomes more intense, their egos take over, and they eventually alienate their supporters, who go off with an Evangelical couple who knocks at their door.
Year : 2005
Type of work : Performance
Duration : 1.47 min
Language : English
Collection : Fulana
Synopsis | Watch the video
During the first week of September 2005, the world watched the footage of Hurricane Katrina's New Orleans victims stranded on rooftops for days, crowded into the Convention Center and Superdome. Most of them were poor. Fulana asked themselves, What if the hurricane had hit a wealthy area instead? "Operation Blue Blood" is a mock Confidential Message from the Bush Administration to the "filthy rich fraction of American society," reassuring them that in case of an emergency, the Top Secret Elite Rescue Armada would take care of them --in style.
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