Amnezac photo/foto: Fulana


Director: Fulana

This satirical pharmaceutical commercial by Fulana was made in the context of the Iraq war and the Bush administration, at a time when being a "good American," they felt, meant falling into a kind of political and historical amnesia. The Amnezac commercial, much in the style of drugs like Paxil and Zoloft, asks consumers to think about their emotional state and suggest they may need clinical treatment. "Amnezac: The Most Powerful Anti-Historiamine on the Market."


Fulana is a video and performance collective created in 2000 by four Latinas in New York City (Cristina Ibarra, Marlène Ramírez-Cancio, Lisandra Ramos-Grullón & Andrea Thome). Using parody and satire, their work delves into topics affecting the Latino communities in the U.S., and responds to the ways products and ideas are marketed and sold to us through the mass media.

Additional Info

  • Country of origin: United States
  • Running Time: 1 minute
  • Release Date: 2005