Scaling Social Movements: Mobilization, Media and Performance

Conveners: Natalia Radywyl, Liz Miller and Allison Schifani

This work group explores the larger theme of manifesting mobilization around social justice through an exploration of how groups across the Americas are combining new media strategies with diverse forms of organizing and public performance. How do groups use media and performance to grow, spread, and gain traction? What is the balance of on-ground and off-line activities? What is the capacity of groups for rapid scaling, snowballing memes, growing networks, growing audiences? We will use case studies as a point of departure – with the aim of developing a rich knowledge base of 21st century practices.


Natalia Radywyl is a Fellow at Project for Public Spaces (NYC), and holds adjunct positions at the Victorian Eco-Innovation Lab, University of Melbourne, and Institute for Social Research, Swinburne University. As an advocate for the commons, her projects bridge civic engagement, ethnography, media and urbanism. See

Liz Miller is a professor in Communication Studies at Concordia University in Montreal and an award winning documentary maker whose films and trans media projects offer critical perspectives on social movements and media. Her films, web initiatives, and media campaigns address water privatization, gender violence and immigration.

Allison Schifani is the Postdoctoral Scholar in the Digital Humanities at the Baker-Nord Center for the Humanities at Case Western Reserve University. She received her Ph.D. from the program in Comparative Literature at the University of California, Santa Barbara in June of 2013.


Adam Horowitz
Alessandra Renzi
Carly Kragthorpe
David Widgington
Diana Coryat
Lawrence Bogad
Rita Wong