Signa_Lab: What Do We Say to the Algorithm? Not Today! (Critical datification and divergent narratives)

This workshop focuses on the critical use of tools for downloading and viewing social network data. Participants will create a digital cartography that maps sense disputes around hate speech and fear, questioning current immunization frameworks. This analysis will be carried out using data visualization processes and semantic filters based on keywords that will help us create conceptual categories. In the end, through a basic cross-reference of databases and qualitative analyses of political contexts, we will develop playful-critical interruption tactics and present them at the end of this 16-hour workshop.


Víctor Hugo Ábrego is a full-time professor at the Sociocultural Studies Department of ITESO, where he coordinates the degree in Communication Sciences, and is the Creative Coordinator of Signa_Lab. Ábrego holds a Master’s degree in Communications from the Universidad de Guadalajara and is a member of UNAM’s Padrón Nacional de Jóvenes Investigadores del SIJ (National Register of Young SIJ Researchers). His topics of interest include biopolitics and pop culture, big data, and social sciences.

Diego Arredondo Ortiz holds a degree in Communication Sciences from ITESM. He works at Signa_Lab (ITESO), specifically in the field of innovation and user interface development, and is a Professor at ITESO. He was a founding member of Wikipolítica Jalisco, where he helped to manage collaborative discussion tools and develop participation, political communication, and audiovisual production strategies—both in the organization’s initiatives and in the 2015 and 2018 election cycle.

Yann Bona is a full-time professor in the Department of Psychology, Education, and Health of ITESO. He is a researcher and coordinator in the area of technological development at Signa_Lab (ITESO). Bona holds a doctorate degree in Social Psychology from the Universidad Autónoma de Barcelona (UAB). His interests include: relationships between technology, government, and society; actor-network theory; collective action; group formation; and qualitative methods and new research techniques for the information society.

Alina Peña is a Professor and researcher at the Department of Sociocultural Studies at ITESO and is part of Mexico’s National System of Researchers (SNI). She holds a PhD in Spanish Studies from Boston University. Her topics of interest include: aesthetics and (bio)politics; memory and subjectivity in contexts of violence and disappearance. Her current research, "Poetics of Exceeding: Audiovisual Practices in Frontier Scenarios," focuses on the notion of the frontier and artistic audiovisual responses.

Rossana Reguillo Cruz holds a PhD in Social Sciences. She is a National Investigator (SNI, Level III) and member of the Mexican Academy of Sciences. She is Professor-Researcher Emeritus in the Department of Sociocultural Studies at ITESO. She has been a visiting professor at various universities throughout Latin America, Spain, and the United States. She recently published Paisajes Insurrectos: jóvenes, redes y revueltas en el otoño civilizatorio [Barcelona, 2017] (Insurrected Landscapes: young people, networks and revolts in the autumn civilizatorio).